All the articles in Travel Journal

Astoria Plus4Champions at the Meadow Fresh NZ Latte Art Championship 2016

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Waiting to once again be in the foreground as the official sponsor of the finals of the World Latte Art Championship and the World Coffee in Good Spirits Championship, Astoria took part in electing the New Zealand Champion of Latte Art that was held last weekend during the final of the Meadow Fresh NZ Latte Art Championship 2016 in Wellington.

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#TheCoffeeRoad: a bridge between East and West

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Travel is all about discovery and encounters with different cultures. It brings with it a host of images, emotions and experiences. From ancient times, man has felt the need to travel and to broaden his horizons.

Today we may be used to travelling for leisure and enjoyment, but in the past people travelled almost exclusively through necessity – in search of food, raw materials or new trade routes. The most important era from this point of view was the age of the great Voyages of Exploration which, in the 15th and 16th centuries, led to the discovery of the Far East and caused us to re-evaluate Western concepts of geography, philosophy and anthropology. This gradual integration of cultures was epitomised by the Silk Road, a complex system of trade routes that for centuries created a bridge between East and West, stretching for almost 8000 kilometers from the Chinese city of Chang’an (modern day Xian) all the way to Rome.

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Growing with China

With the CMA Export Manager Flavio Urizzi’s interview, the Astoria project comes to life and gains meaning: #TheCoffeeRoad.

A project with China in its sights, aiming at consolidating an already strong tie that has for over two decades been linking this Italian company, leader in the manufacture of quality professional espresso coffee machines, to one of the most fascinating and certainly most powerful countries in Asia.

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