The New York edition of Coffee Fest is one of the absolute musts in the coffee industry and of course Astoria was a major player in the event, attending with its affiliate General Espresso Equipment Corporation (GEEC), exclusive distributor for the United States. From the 8th to the 10th of March at the Jacob Javits Convention Center, the event was able to attract an even greater number of visitors than usual thanks to two important new initiatives: the competitions for America’s Best Coffee House and America’s Best Espresso, in which the best coffee professionals in America challenged themselves and each other.
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Confirmation and excitement for the 2013 edition of Internorga
When in came to contacts, attendance and sales, the results from this event exceeded all expectations. This was the ideal bottom line that Astoria scored from its participation in Internorga, the leading trade fair in the catering and food service sector, which was held from the 8th to the 13th of March at the Hamburg Messe expo district in the heart of Hamburg. Astoria introduced some new trends, including the cold steam wand, and the top models from their range.
Astoria prepares the best coffee in Ireland for the World Series
The 2013 World Barista Championship is fast approaching. It will be held in Melbourne next May 23rd during the Melbourne International Coffee Expo. Representing Ireland will be Colin Harmon, who was elected best barista during the last edition of the Irish Barista Champion 2013, an event promoted by SCAE Ireland with the support of Astoria. It was a fascinating three days that entertained and challenged the energies and palates of the judges, volunteers and professionals in attendance.